One sentence, one product
Variants, prices and stock come from how you described it. Change your mind by saying so.
“Drop the large to £45 and mark it half price until Sunday.”
Mercala is an online store you run by talking to it. Say what you’re selling — the listing, the variants and the images are made for you.
Add a navy linen shirt, sizes S to L, £49…
No card needed · Open a store in two minutes

Navy Linen Shirt
Pre-washed linen, cut straight.
Selling
Name, description, SKU, price, each size, a photo for each colour. Mercala replaces that with a sentence, and asks only when something is genuinely ambiguous.
Variants, prices and stock come from how you described it. Change your mind by saying so.
“Drop the large to £45 and mark it half price until Sunday.”
Every product gets imagery generated for it — enough to open with while you arrange proper photography.
Useful when you have stock but no studio.
Missing a price or a size, it asks. Everything else it infers and shows you before anything goes live.
“What should the medium cost?”
Buying
Nobody searches for “navy linen shirt, regular fit”. They search for the occasion. Mercala reads meaning as well as words, so a description finds the product even when none of the words match.
It runs on your catalogue only — every store’s data is separated in the database itself, not by a filter someone can forget to apply.
Checkout — Lagos store
Payments
Stripe, Paystack and Flutterwave are all first-class. Your store uses whichever fits where it trades, and switching is a setting rather than a migration.
Payments confirm through the provider directly, so an order’s status reflects money that has genuinely moved.
Open a store, describe one thing you sell, and see it on a page. No card needed.
Open a store